Vishaya in general means that which holds your attention. Here we are talking about that which will grab you and take you into life after life. When is anything considered a vishaya? It is considered a vishaya if you become greedy or infatuated with it. Otherwise it is not a vishaya. Therefore, everything you see in this world is not vishaya but if you become greedy or obsessed with it then it is called vishaya.
-Dadashri